基于网络评论的山西省5A级景区评价研究
Research on the Evaluation of National 5 A Level Scenic Spots in Shanxi Province Based on Online Reviews
赵越 1李中建1
作者信息
- 1. 晋中学院旅游管理系,山西晋中 030600
- 折叠
摘要
采集马蜂窝、携程旅游网站游客发表的在线点评作为数据样本,采用关注度—满意度分析模型和文本分析的方法,对山西省的5A级景区进行评价.结果显示:(1)景区的游客网络关注度与自身确定为"5A级"的时间排序基本一致,并呈现明显的"长尾效应";(2)满意度最高的三个景区依次为云冈石窟、太行山大峡谷八泉峡、五台山风景名胜区;(3)在全省5A级景区竞争中,五台山风景名胜区和云冈石窟处于竞争优势地位、皇城相府生态文化旅游区和太行山大峡谷八泉峡具有一定发展潜力、平遥古城景区需要提高游客满意度、雁门关景区、洪洞大槐树寻根祭祖园景区、介休绵山景区和云丘山景区处于相对劣势地位;(4)游客的感知主要集中于旅游吸引物、位置区划、旅游服务与体验和整体印象4个方面,且基本为正面印象.
Abstract
Collect the online reviews published by tourists from the tourism websites as data samples,and evaluate the National AAAAA Level Scenic Spots in Shanxi Province by using the attention-satisfaction analysis model and text analysis method.The results show that:(1)The online attention of tourists in the scenic spots is basically the same as the chronological order determined by themselves as"5A-level",showing an obvious"long tail effect";(2)The three scenic spots with the highest satisfaction are Yungang Caves,Taihang Mountain Grand Canyon Baquan Gorge,and Wutai Mountain;(3)In the competition of the National 5 A Level Scenic Spots in the province,Wutai Mountain and Yungang Caves are in a competitive position;Royal Prime Ministers palace and Taihang Mountain Grand Canyon Baquan Gorge have certain development potential;The Ancient City of Pingyao needs to improve tourist satisfaction;Yanmenguan Scenic Spot,Hongdong Big Sophora Tree Root-seeking Sacri-fice Garden Scenic Spot,Jiexiu Mianshan Scenic Spot and Yunqiu Mountain Scenic Spot are in a relatively disad-vantaged position;(4)Tourists'perception mainly focuses on four aspects:tourist attraction,location division,tourist service and experience,and overall impression.And the perception is basically a positive impression.
关键词
网络文本分析/景区评价/山西省Key words
web text analysis/scenic spot evaluation/Shanxi province引用本文复制引用
基金项目
山西省艺术科学规划课题(2021A006)
山西省哲学社会科学规划项目(2020YY257)
山西省高等学校哲学社会科学研究项目(2021W115)
晋中学院"1331工程"项目(jzxyxtcxzx202102)
出版年
2024
NETL
NSTL
万方数据