A Study on Performance Evaluation of Homestay Industry in Zhejiang Using Multi-Criteria Decision Making
When the development of homestays has shifted from a rapid rise to a rational operation stage,to understand the current situation and performance of homestay operations benefits to breaking the development bottleneck.Based on literature research and industry practice,this study constructed a homestay performance evaluation system with 5 dimensions and 31 criteria by means of the fuzzy Delphi method;further,the DANP method was used to calculate the weights of each aspects and criteria,and the weights of homestay geist and com-munity co-prosperity,service quality and surroundings of the building and features ranked the top three,while the weights of the criteria under the dimensions of homestay facilities,homestay geist and community co-prosperity,homestay operation and management were overall high,and the criteria's weights displayed clustering phenome-non;Finally,the current situation of performance for Zhejiang homestays was collected by a questionnaire survey.Moreover,the comprehensive performance of these homestays was evaluated by VIKOR.The third and fourth homestays performed the most outstanding.Therefore,the performance evaluation model of homestay constructed by integrating MCDM not only provides an effective tool and mean for the industry authorities to conduct homestay industry governance,but also serves as a reference and basis for the industry to enhance and improve perform-ance in the future,furthermore,clarifies the focus and direction of operation and management.
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