Research on Cost Sharing and Benefit Coordination Mechanism of Three-level Green Supply Chain
In a green supply chain composed of a single supplier,manufacturer and retailer,as the core en-terprise,the manufacturer shares green R&D and green advertising costs for his upstream supplier and down-stream retailer,which can effectively motivate them to improve their respective green R&D and green advertising levels,thereby increasing the market demand and profits for all parties in the supply chain.Integrated green R&D and promotional cooperation can maximize the overall green level,market demand and profits of all parties.When the supplier and retailer simultaneously share the green R&D costs of the manufacturer,the interests of all parties in the supply chain can be coordinated to achieve the profit level of integrated decision-making.
green supply chaingreen R&Dcost sharingbenefit coordination
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