首页|基于扎根理论和IPA分析法的扬州民宿旅游吸引力研究

基于扎根理论和IPA分析法的扬州民宿旅游吸引力研究

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扬州民宿已经成为城市现代住宿的重要补充.为提高扬州民宿吸引力,使其更好满足消费者住宿需求,成为扬州文化的特色名片,运用扎根理论构建扬州民宿旅游吸引力评价指标体系,利用IPA分析法对问卷调查收集的数据进行研究分析.结果表明:扬州民宿目前获得的消费者满意度距离期待值仍有一定差距,有较大改善空间;设计上缺乏整体规划,缺失隐私和精益求精的服务意识,缺少文化内涵;个性化服务不精致不稳定;软件设施尚未达到消费者预期;营销宣传力度不足等.通过塑造自身特色、保留私人空间、增加前置服务、改革营销方式等对策,提高扬州民宿旅游吸引力.
A Study of Yangzhou B&B Tourism Attractiveness Based on Grounded Theory and IPA Analysis
Yangzhou B&B has become an important supplement to modern urban accommodation.In order to improve the attractiveness of B&B in Yangzhou,make them better meet the consumers'needs and become the characteristic name card of Yangzhou culture,the evaluation index system of tourism attractiveness of B&B in Yangzhou was constructed with grounded theory,and the data collected from the questionnaire were studied and analyzed with IPA analysis approach.The results show that there is a certain gap between the consumer satisfac-tion and the expected value that needs to be improved.Yangzhou B&B is lack of overall planning,privacy serv-ice consciousness and cultural connotation;Personalized service is not delicate and not stable;Software facilities have not met consumer expectations;There's no efficient marketing strategies,etc.By shaping its own character-istics,retaining private space,increasing front services,reforming marketing strategies and other countermeas-ures,the attractiveness of Yangzhou B&Bwill make a huge improvement.

Yangzhou B&Btourism attractionsgrounded theoryIPA analysis

丁唯也、唐齐超

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江苏旅游职业学院旅游管理学院,江苏扬州 225000

江苏旅游职业学院烹饪科技学院,江苏扬州 225000

扬州民宿 旅游吸引力 扎根理论 IPA分析法

2024

山西师范大学学报(自然科学版)
山西师范大学

山西师范大学学报(自然科学版)

影响因子:0.512
ISSN:1009-4490
年,卷(期):2024.38(4)