Performance Evaluation Model of Enterprise Product Marketing Based on Hidden Markov Chain
Aiming at the problem that the existing enterprise product marketing performance evaluation effect is poor and can not provide effective guidance for enterprise development,this paper designs an enterprise product marketing performance evaluation model based on Hidden Markov chain.According to the strategic ob-jectives to be achieved by enterprises in the process of product marketing,take economic performance,social performance and environmental performance as the primary evaluation indicators to build an enterprise product marketing performance evaluation system;The enterprise product marketing performance evaluation method based on Maximum Entropy Markov model is adopted.The maximum entropy model is combined with hidden Markov chain.On the basis of evaluation system modeling and parameter estimation,the index scores at all levels are ob-tained by Viterbi algorithm,and the comprehensive scores are obtained to realize the enterprise product market-ing performance evaluation.The experimental results show that the index coverage evaluated in this paper chan-ges in the range of 90％-98％;The evaluation results of each product's marketing performance level are exactly the same as the comprehensive evaluation results of experts;After the model is used,the rmsle value of each product marketing performance evaluation is always kept below 0.15;The practical application of the model can significantly improve the economic performance,social performance and environmental performance of enterprise product marketing.
万方数据
维普
