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H5在地域文化创新设计中的应用研究

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通过对现今新媒体H5和地域文化的研究,分析地域文化与新媒体H5相结合的需求与优势、创新设计现状,提出新媒体H5在地域文化创新设计中的应用方法,论述H5在地域文化发展的中作用。从新媒体H5的特点与优势入手,分析基于地域文化的创新设计在新媒体环境下发展的新需求,结合地域文化数字化创新思维,从而实现地域文化在H5交互中的创新应用设计。进行基于江西于都地域文化的H5创新实践,设计《寻找消失的"绣球草鞋"》H5小游戏。地域文化H5创意设计可以提高地域文化的曝光率,促进地域文化热点效应的产生,以及用户的参与度和活跃程度等,有利于地域文化的传播与发展。
RESEARCH ON THE APPLICATION OF H5 IN REGIONAL CULTURAL INNOVATION DESIGN
Through the research on the current new media H5 and regional culture,this paper analyzes the needs and advantages of the combination of regional culture and new media H5 and the current situation of innovative design,proposes the application methods of new media H5 in the innovative design of regional culture,and discusses the role of H5 in the development of regional culture.Starting from the characteristics and advantages of new media H5,this paper analyzes the new requirements for the development of innovative design based on regional culture in the new media environment,and combines the digital innovative thinking of regional culture to achieve the innovative application design of regional culture in H5 interaction.The H5 innovation practice based on the regional culture of Yudu,Jiangxi was carried out,and the H5 mini game"Looking for the disappeared'Hydrangea Shoes'"was designed.H5 creative design of regional culture can improve the exposure rate of regional culture,promote the generation of regional culture hot spot effect,as well as the participation and activity of users,which is conducive to the spread and development of regional culture.

H5Regional cultureInteraction designNew mediaInnovate

孙茜、辛彦庆

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杭州电子科技大学人文艺术与数字媒体学院

H5 地域文化 交互设计 新媒体 创新

2024

设计
中国工业设计协会

设计

影响因子:0.519
ISSN:1003-0069
年,卷(期):2024.37(1)
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