RESEARCH ON THE APPLICATION OF H5 IN REGIONAL CULTURAL INNOVATION DESIGN
Through the research on the current new media H5 and regional culture,this paper analyzes the needs and advantages of the combination of regional culture and new media H5 and the current situation of innovative design,proposes the application methods of new media H5 in the innovative design of regional culture,and discusses the role of H5 in the development of regional culture.Starting from the characteristics and advantages of new media H5,this paper analyzes the new requirements for the development of innovative design based on regional culture in the new media environment,and combines the digital innovative thinking of regional culture to achieve the innovative application design of regional culture in H5 interaction.The H5 innovation practice based on the regional culture of Yudu,Jiangxi was carried out,and the H5 mini game"Looking for the disappeared'Hydrangea Shoes'"was designed.H5 creative design of regional culture can improve the exposure rate of regional culture,promote the generation of regional culture hot spot effect,as well as the participation and activity of users,which is conducive to the spread and development of regional culture.