NARRATIVE DESIGN METHODS AND PRACTICES OF INTANGIBLE CULTURAL HERITAGE CULTURAL CREATIONS IN THE NEW ERA—TAKING"ZI YU·TWENTY-FOUR SOLAR TERMS CALENDAR"AS AN EXAMPLE
To study the design method and application of narrative theory in the new era of non-heritage cultural creation.To make non-heritage creations meet the dual pursuit of material and spirituality of consumers in the new era.The four major steps of narrative process are clarified from the perspective of narrative theory,and four major narrative levels are extracted from them.Finally,the feasibility of the narrative design is verified by using the twenty-four solar calendar.Summarize the narrative design method for new-age intangible cultural heritage cultural creation and provide a direction for the application of narrative design in the field with design practice.The narrative design method plays an important role in reflecting the deep cultural value and enhancing the spiritual experience of users in the new era of creative design.
Narrative designNarrative processNew eraIntangible cultural heritage cultural creationTwenty-four solar terms
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