RESEARCH ON CULTURAL CREATIVE PRODUCT DESIGN OF PHOENIX PATTERN IN WESTERN ZHOU DYNASTY FROM THE PERSPECTIVE OF SEMIOTICS
Based on the principle of semiotics,this paper explores the symbolic connection and significance between the phoenix pattern of the Western Zhou Dynasty and the design of cultural and creative products,and provides new research ideas for the regeneration of traditional culture in modern media.Starting from the three aspects of language structure,semantics and pragmatics of semiotics theory,this paper analyzes the noumenon patterns of phoenix patterns that have always been retained in the continuous evolution,and summarizes their symbols and symbols by using artistic techniques such as breaking up,simplifying and reconstructing.Finally,the product design is completed through graphic deduction.It provides an expanding idea for the activation of Chinese traditional elements.The implantation of Chinese traditional culture has improved the personality and quality of cultural and creative products with national style.Through the integration of Chinese traditional culture and western design theory,the traditional culture can be activated in the modern media while providing new design ideas for modern cultural and creative products.
Phoenix pattern of Western Zhou DynastySemioticsCultural and creative productsDesign methodPractice plan
万方数据
维普
