RESEARCH ON INDOOR ENVIRONMENT DESIGN OF COMMERCIAL SPACE FROM THE PERSPECTIVE OF ENVIRONMENTAL PSYCHOLOGY:A CASE STUDY OF NANJING DEJI PLAZA SHOPPING CENTER PHASE Ⅱ
To explore the application strategy of environmental psychology in the process of interior environment design of commercial space,and to solve the problem that commercial space pays too much attention to economic benefits and formal design,which leads to the neglect of consumers'psychological,behavioral and emotional needs.Through to the modern commercial space design indoor environment problems were analyzed,and combining the theory of environmental psychology,clarifying the relationship between consumer behavior psychological need and indoor environment,environmental psychology in Nanjing in the square shopping center phase ⅱ of the specific design application as an example,summarizes the commercial space design methods and development tendency of indoor environment.Environmental psychology was involved in the interior environment design of commercial space,closely related to culture,scene,consumers and commerce,optimized the interior environment of commercial space,and improved the quality of commercial space.We should pay attention to the psychological demand of consumers'consumption behavior,and build the best spatial ideal state for the coexistence of consumers and commerce.
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