RESEARCH ON VIRTUAL TOURISM EXPERIENCE DESIGN STRATEGY FROM THE PERSPECTIVE OF SELF-IDENTITY
Based on the process of self-identity construction,explore the design method to enhance virtual tourism experience.This paper analyzes the internal relationship between virtual tourism and self-identity,and explores the content elements of virtual tourism experience according to the construction path of self-regression,self-development and self-reconstruction of self-identity.According to the content elements,the design strategy of virtual tourism experience is proposed in three dimensions:environment construction,social interaction and personalized customization.This method can provide reference for the experience design of virtual tourism.