STUDY ON DESIGN OF SITUATION NARRATIVE DRAWING IN CULTURAL GIFT PACKAGING
Study the design method of situational narrative illustration in the design of cultural gift packaging.Summarize the application value of situational narrative illustration in cultural gift packaging design,and then propose the design level of video layer-context layer-image layer.Based on the above design level,the situational narrative illustration design method and model are summarized,and we take the packaging design of Dunhuang nine-color deer series of cultural gifts as an example to verify the feasibility and effectiveness of this method through specific design practice.The use of situational narrative illustration can give cultural gift packaging a more unique form of visual communication,can more effectively express its cultural connotation,and can further meet the personalized needs of users.
Cultural giftsPackaging designSituational narrative illustrationIllustration designDesign method