NEW NATIONAL FASHION HERITAGE AND INNOVATION BASED ON THE TRADITIONAL CULTURAL IP OF COMPENDIUM OF MATERIA MEDICA
This essay focuses on the development of today's cultural tourism industry and the excavation and redesign of China's excellent traditional culture,taking the Materia Medica as an example,effectively extracting and using the elements of China's excellent traditional culture,adding ethnicity to the design process of clothing and other cultural and creative products.beauty',which requires a certain amount of cultural heritage.For example,through the analysis of the Materia Medica,we created visual images of several types of herbs,combined with modern and grotesque colouring techniques,and added products such as clothing,mobile phone cases,socks and bags,which hit consumers'pain points and won more consumers'favour.
InnovationRedesignTraditional cultureCultural and creative products,IP
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