RESEARCH ON THE APPLICATION OF NUDGE THEORY IN PRODUCT SERVICE SYSTEM DESIGN
This study aims to explore the possibilities and values of combining Nudge theory with product service system design system.Based on the study of theories such as Nudge theory,Nudge decision factors and Nudge principles,combined with the author's self-study practical cases and other specific product service system design cases,like PDD and HEMA,this article analyzes the values and forms of combining the Nudge theory with product service design system.This study constructs the design strategy of product service design system based on Nudge theory.This article designed a nutrition product service system based on smart refrigerator with mobile app.The integration of the Nudge theory makes the information of the entire product service system more clear and reasonable.It helps users make consumption decisions,makes the users'behavior closer to the designer's concept,which providing a new design idea reference for product service design research.
NudgeProduct Service System DesignNudge PrincipleNudge Strategy FactorsConsumer Behavior
国家科技期刊平台
NSTL
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