助推理论在产品服务系统设计中的运用研究
RESEARCH ON THE APPLICATION OF NUDGE THEORY IN PRODUCT SERVICE SYSTEM DESIGN
李金洋 1邓嵘1
作者信息
摘要
本研究旨在探索助推理论与产品服务系统设计理论结合的价值以及可能性.基于对助推理论,助推决策因素与助推原则等理论的研读,结合笔者自身研究实践案例以及拼多多,盒马生鲜电商等具体的产品服务系统设计案例进行研究,分析两种理论结合的价值与形式.构建了助推理论下产品服务系统的设计策略,并依据此策略进行实践,设计出一款以智能冰箱为基础配合手机端App的营养产品服务系统.助推理论的融入让整个产品服务系统的信息传递更为清晰合理,帮助用户决策,使用户的操作行为更贴近设计者的构思,为产品服务设计研究提供了一种崭新的设计思路参考.
Abstract
This study aims to explore the possibilities and values of combining Nudge theory with product service system design system.Based on the study of theories such as Nudge theory,Nudge decision factors and Nudge principles,combined with the author's self-study practical cases and other specific product service system design cases,like PDD and HEMA,this article analyzes the values and forms of combining the Nudge theory with product service design system.This study constructs the design strategy of product service design system based on Nudge theory.This article designed a nutrition product service system based on smart refrigerator with mobile app.The integration of the Nudge theory makes the information of the entire product service system more clear and reasonable.It helps users make consumption decisions,makes the users'behavior closer to the designer's concept,which providing a new design idea reference for product service design research.
关键词
助推理论/产品服务系统设计/助推原则/助推策略因素/消费行为Key words
Nudge/Product Service System Design/Nudge Principle/Nudge Strategy Factors/Consumer Behavior引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据