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生态理念下水果包装创新设计研究

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探索生态理念下水果包装的创新设计提出理论基础并进行设计实践.对国内市场的水果包装进行调研分析存在的问题,探讨设计趋势,基于生态设计理念,从包装设计与消费者心理的关系、材料选择、造型与结构、图形和色彩、多功能化等5方面归纳水果包装设计的方法.生态属性材料是水果包装设计的基础,高效的包装结构应满足消费者购买习惯,拓展功能是延长水果包装生命周期重要途径,质朴的视觉感受,新颖的造型是消费者对水果包装的视觉需求.以生态理念为主旨的创新水果包装可以为生态保护和资源节约,促进销售并提高消费者视觉审美,为水果包装的创新方向提供参考.
RESEARCH ON INNOVATIVE DESIGN OF FRUIT PACKAGING UNDER ECOLOGICAL CONCEPT
Explore the ecological concept of fruit packaging innovative design put forward the theoretical basis and design practice.The problems of fruit packaging in the domestic market were investigated and analyzed,and the design trend was discussed.Based on the concept of ecological design,the methods of fruit packaging design were summarized from five aspects:the relationship between packaging design and consumer psychology,material selection,shape and structure,graphics and color,and multi-function.Ecological attribute material is the basis of fruit packaging design,efficient packaging structure should meet consumers'buying habits,expanding functions is an important way to extend the life cycle of fruit packaging,simple visual experience,novel modeling is the visual needs of consumers for fruit packaging.Innovative fruit packaging based on ecological concept can achieve ecological protection and resource saving,promote sales and improve consumers'visual aesthetic,and provide reference for the innovation direction of fruit packaging.

Concept of ecologyFruit packingDesign of packingSustainable developmentInnovation

谢传豪、邱裕、余芷桢

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武汉工程大学艺术设计学院

生态理念 水果包装 包装设计 可持续发展 创新

武汉工程大学第十三届研究生教育创新基金资助项目

CX2021408

2024

设计
中国工业设计协会

设计

影响因子:0.519
ISSN:1003-0069
年,卷(期):2024.37(3)
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