RESEARCH ON INNOVATIVE DESIGN OF FRUIT PACKAGING UNDER ECOLOGICAL CONCEPT
Explore the ecological concept of fruit packaging innovative design put forward the theoretical basis and design practice.The problems of fruit packaging in the domestic market were investigated and analyzed,and the design trend was discussed.Based on the concept of ecological design,the methods of fruit packaging design were summarized from five aspects:the relationship between packaging design and consumer psychology,material selection,shape and structure,graphics and color,and multi-function.Ecological attribute material is the basis of fruit packaging design,efficient packaging structure should meet consumers'buying habits,expanding functions is an important way to extend the life cycle of fruit packaging,simple visual experience,novel modeling is the visual needs of consumers for fruit packaging.Innovative fruit packaging based on ecological concept can achieve ecological protection and resource saving,promote sales and improve consumers'visual aesthetic,and provide reference for the innovation direction of fruit packaging.
Concept of ecologyFruit packingDesign of packingSustainable developmentInnovation