文化认同视域下的青岛啤酒文创产品开发策略研究
RESEARCH ON TSINGTAO BEER CULTURAL AND CREATIVE PRODUCT DEVELOPMENT STRATEGY FROM THE PERSPECTIVE OF CULTURAL IDENTITY
杨梅 1王馨悦1
作者信息
摘要
提高文化软实力是我国文化建设的一个战略重点.文章基于文化认同视域下对青岛啤酒文化进行文创产品设计.分析探究故宫美学及其文创产品开发模式,分析其文化价值有效转化的方法,深入探讨青岛啤酒文化对于青岛当地文创产品设计的积极影响.为青岛啤酒文创产品的开发研究提供新视野,同时丰富和发展了当地文创产业的理论研究.
Abstract
Improving cultural soft power is a strategic focus of China's cultural construction.Based on the perspective of cultural identity,this paper designs cultural and creative products of Tsingtao beer culture.The aesthetics of the Forbidden City and its cultural and creative product development model were analyzed,the methods of effective transformation of its cultural value were analyzed,and the positive impact of Tsingtao beer culture on the design of local cultural and creative products in Qingdao was deeply discussed.It provides new horizons for the development and research of Tsingtao beer cultural and creative products,and enriches and develops the theoretical research of local cultural and creative industries.
关键词
文化认同/青岛啤酒文化/文创设计/开发策略/地域性Key words
Cultural identity/Tsingtao beer culture/Cultural and creative design/Development strategy/Regional引用本文复制引用
基金项目
山东省2018年研究生导师指导能力提升项目(SDYY18082)
2021年山东省研究生教育质量提升计划()
青岛市哲学社会科学规划项目(QDSKL1901141)
出版年
2024
国家科技期刊平台
NSTL
万方数据