RESEARCH ON TSINGTAO BEER CULTURAL AND CREATIVE PRODUCT DEVELOPMENT STRATEGY FROM THE PERSPECTIVE OF CULTURAL IDENTITY
Improving cultural soft power is a strategic focus of China's cultural construction.Based on the perspective of cultural identity,this paper designs cultural and creative products of Tsingtao beer culture.The aesthetics of the Forbidden City and its cultural and creative product development model were analyzed,the methods of effective transformation of its cultural value were analyzed,and the positive impact of Tsingtao beer culture on the design of local cultural and creative products in Qingdao was deeply discussed.It provides new horizons for the development and research of Tsingtao beer cultural and creative products,and enriches and develops the theoretical research of local cultural and creative industries.
Cultural identityTsingtao beer cultureCultural and creative designDevelopment strategyRegional
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