RESEARCH AND PRACTICE ON DESIGN STRATEGY OF CULTURAL AND CREATIVE PRODUCTS OF WUHAN BRIDGE
Wuhan bridge culture has a long history,rich connotation and great value.In the new era,high-quality bridge cultural and creative products should be used to promote the spread and development of Wuhan bridge culture.Using case analysis method and induction method,this paper summarizes Wuhan bridge culture,characteristics and values from the material and spiritual cultural levels.Through studying the current situation and shortcomings of contemporary bridge cultural and creative product design,it proposes solutions such as"mining the cultural connotation of urban bridges,combining interest and practicality,and building a distinctive bridge brand".The design practice of Wuhan bridge cultural and creative products combined with strategies provides a new method for the development and design of Wuhan bridge cultural and creative products,and also provides a new idea for the spread of Wuhan bridge culture.Wuhan bridge cultural and creative products should be integrated with bridge elements to create a Chu brand;integrate regional culture and shape emotional experience;integrate into daily life and help cultural communication;integrate interest and innovation to meet aesthetic needs.
WuhanBridge cultureCultural and creative productsDesignStrategy
国家科技期刊平台
NSTL
万方数据
