RESEARCH ON THE IP IMAGE DESIGN OF QINLING ECOTOURISM BASED ON THE CONCEPT OF EMPATHY DESIGN
In order to promote the protection of Qinling ecological culture and the development of tourism,the current development status and shortcomings of the current cultural and creative products,using the empathy concept as a perspective,put forward an effective design strategy to provide new ideas for the inheritance and development of Qinling ecological culture.Based on the research and feedback from the audience,the concept of empathy design is introduced into the design of cultural and creative IP,and the design process is summarized into the three stages of"observation-interaction-perception",which systematically comprehends the design process of the empathy output of Qinling cultural and creative products in terms of the visual,interactive,and emotional dimensions.We extracted design elements such as ecological and regional forms,colors and cultural semantics of the Qinling Mountains,clarified the design points,and took the Qinling Four Treasures IP creation and derivative design as an example to design the visual image of the Qinling Four Treasures IP creation.By analyzing and organizing the ecological elements of Qinling through empathetic design,it can effectively meet the emotional needs of the audience,map the excellent cultural elements and emotions to the IP design itself,give the audience the form and color of the Qinling ecological and cultural tourism design,and enhance the cultural value to promote the development and protection of the Qinling ecological culture.
国家科技期刊平台
NSTL
万方数据
