RESEARCH ON VISUAL IMAGE DESIGN OF HISTORICAL MUSEUM LOGOS
As an external expression of the cultural connotation and historical heritage of the museum,the logo can promote the dissemination of the museum brand.This paper adopts the research method of combining graphic analysis and data statistics to visually analyze the symbols of China's historical museums in terms of borrowing elements and forms of expression.According to the changes in people's aesthetic tendencies under digital technology,the future development trend of museum logos in the context of new media is summarized,which provides more diversified choices for the design of museum symbols in terms of content and form in the future.