STUDY ON THE GRAPHICAL DESIGN OF CHINESE CHARACTERS IN TERMS OF THE VISUAL LOCALIZATION AND GLOCALIZATION THRESHOLD
In order to explore the design methods of graphic Chinese characters in the context of globalization and to renew the new life of Chinese characters.The paper starts from the dilemma of traditional culture in globalization,talks about the significance of Chinese character graphic design,then analyzes the dual paths of innovative Chinese character graphic design-localization and glocalization,and finally summarizes the innovative application methods with the clues of localization and glocalization,and starts the application investigation with relevant cases as a guide.Based on localization and glocalization,the author summarizes the design method of innovative Chinese character graphicization.It provides new ideas for the innovative development of Chinese characters in the context of globalization and provides implications for the cross-cultural communication of traditional Chinese culture.
LocalizationGlocalizationGraphical Chinese charactersGlobalizationTraditional culture
国家科技期刊平台
NSTL
万方数据
