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基于层次灰度关联评价的澳门文化创意产品设计研究

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以推动澳门旅游业发展与提升文化软实力为主旨,结合市场现状与用户需求,进行澳门文创产品的优化设计。文章首先挖掘典型设计样本;随后建立澳门文创产品设计评价体系;再次进行层次灰关联度计算,构建设计模型;最终进行设计实践,并对方案进行验证。设计方案相较于前期样本得到了突破,证明了研究方法的可行,为相关设计应用提供了参考。
A STUDY OF MACAO'S CULTURAL AND CREATIVE PRODUCT DESIGN BASED ON HIERARCHICAL GRAYSCALE CORRELATION EVALUATION
With the main objective of promoting Macao's tourism industry and enhancing the soft power of culture,the design of Macao's cultural and creative products is optimised by taking into account the current market situation and user needs.The article first mines typical design samples;then establishes an evaluation system for Macao's cultural and creative product design;then carries out hierarchical grey correlation calculations to construct a design model;and finally carries out design practice and validates the scheme.The design solutions were broken through compared to the preliminary samples,proving the feasibility of the research method and providing a reference for relevant design applications.

MacaoCultural and creative product designHierarchical grey correlationDesign evaluationDesign optimisation

杜婉晴、张曦之

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澳门科技大学人文艺术学院

澳门 文化创意产品设计 层次灰关联 设计评价 设计优化

2024

设计
中国工业设计协会

设计

影响因子:0.519
ISSN:1003-0069
年,卷(期):2024.37(5)
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