A STUDY OF MACAO'S CULTURAL AND CREATIVE PRODUCT DESIGN BASED ON HIERARCHICAL GRAYSCALE CORRELATION EVALUATION
With the main objective of promoting Macao's tourism industry and enhancing the soft power of culture,the design of Macao's cultural and creative products is optimised by taking into account the current market situation and user needs.The article first mines typical design samples;then establishes an evaluation system for Macao's cultural and creative product design;then carries out hierarchical grey correlation calculations to construct a design model;and finally carries out design practice and validates the scheme.The design solutions were broken through compared to the preliminary samples,proving the feasibility of the research method and providing a reference for relevant design applications.
MacaoCultural and creative product designHierarchical grey correlationDesign evaluationDesign optimisation