乡村振兴战略下地域性农产品包装设计研究——以豫北黄小米为例
RESEARCH ON PACKAGING DESIGN OF REGIONAL AGRICULTURAL PRODUCTS UNDER RURAL REVITALIZATION STRATEGY—TAKE NORTHERN HENAN YELLOW MILLET AS AN EXAMPLE
赵丹丹 1曲威威 1郑雯倩1
作者信息
摘要
在乡村振兴战略背景下,探索具有豫北地域特色的设计模式,提升豫北黄小米包装的视觉品质,助力乡村振兴.以豫北黄小米包装设计为例,使用问卷调查的方法对豫北黄小米包装设计现状具体问题进行分析.充分提取豫北地区文化介质,结合目标用户需求提出优化方案并付诸实践.通过设计赋能,提升农产品附加值,引发消费者认同,促进地域类农产品的良性发展.
Abstract
In the context of rural revitalization strategy,explore the design mode with regional characteristics of northern Henan,improve the visual quality of yellow millet packaging in northern Henan,and help rural revitalization.Take the yellow millet packaging design in northern Henan as an example,use the method of questionnaire survey to analyze the specific problems of the current situation of yellow millet packaging design in northern Henan.Fully extract the cultural media of the northern part of Henan Province,and put forward the optimization plan combined with the needs of the target users and put it into practice.Empowering agricultural products through design enhances the added value of agricultural products,triggers consumer recognition of agricultural products,and promotes the benign development of regional-type agricultural products.
关键词
乡村振兴/地域性农产品/文化创新/豫北/包装设计Key words
Rural revitalization/Regional agricultural products/Cultural innovation/North of Henan/Package design引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据