RESEARCH ON DIGITAL INTERACTIVE DESIGN OF ZIYANG TEA CULTURE BASED ON ASEB ANALYSIS METHOD
To explore the influence of digital interaction on the communication effect of Ziyang tea culture from the perspective of interaction design,and to provide new ideas for the communication mode of tea culture.The status quo of Ziyang Tea Pottery Museum was analyzed by USING ASEB grid analysis method,and the perception degree and understanding degree of different types of visitors to tea culture were analyzed by combining questionnaire survey method,so as to find out the digital interaction way that can deeply appreciate tea culture.Combining with the characteristics of Ziyang tea culture,the digital interactive design strategy of Ziyang tea culture was proposed.This paper provides a digital interactive design idea that is more conducive to the spread of tea culture in Ziyang Museum.