RESEARCH ON THE INFLUENCING FACTORS OF USER BEHAVIORAL INTENTIONS IN LITERATURE AND MUSEUM FUNCTION GAMES
This study explores the factors affecting user behavioral intentions in museum-themed functional games,which serve as important tools for digital natives to informally acquire cultural knowledge.Based on the technology acceptance model,a model of factors influencing user behavioral intentions of cultural and blog functional games among product,individual and society was proposed,and the reliability,validity and structural equation model were tested.It is verified that the key influencing factors are as follows:perceived pleasure>perceived usefulness>perceived ease of use;individual factors and social factors affect game product characteristics and thus have a positive and significant impact on behavioral intention.The study concludes that promoting fun exploration,incorporating educational elements,providing a user-friendly layout,and encouraging user engagement can enhance sustained usage intentions.
国家科技期刊平台
NSTL
万方数据
