RESEARCH ON LOGO COLOR DESIGN BASED ON FASHION BRAND
To study the role of logo color in the application of design innovation in the fashion industry in the rapid identification of product brands,the transmission of design atmosphere and brand tonality under the background that the communication habits of social media information are intensifying.A large number of typical logo colors in the fashion industry were investigated,and the application links and design principles of logo colors in different circles in the fashion industry were analyzed.The design principle,dimension consideration and function of logo color in fashion industry design were summarized.This paper can provide reference for the systematic design and aesthetic research of logo color in the design innovation of the fashion industry in the post-epidemic era.
Logo colorFashion industryDesign applicationInnovationCircle
国家科技期刊平台
NSTL
万方数据
