基于时尚产业的标识色彩设计运用分析
RESEARCH ON LOGO COLOR DESIGN BASED ON FASHION BRAND
常冉 1章海虹2
作者信息
- 1. 浙江理工大学服装学院
- 2. 浙江理工大学浙江省丝绸与时尚文化研究中心
- 折叠
摘要
在社交媒体信息传播习惯加剧短平快沟通方式的背景下,研究时尚产业背后标识色彩在设计创新应用中对快速识别产品品牌、传递设计氛围和品牌调性的作用.文章通过对时尚产业大量典型标识色彩的调研,以及标识色彩在时尚产业中不同圈层的应用环节及设计原则等方面进行分析.总结出标识色彩在时尚产业设计中的设计原则、维度考量及作用等信息.文章可为后疫情时代时尚产业对于标识色彩在设计创新中的系统设计和美学研究提供参考.
Abstract
To study the role of logo color in the application of design innovation in the fashion industry in the rapid identification of product brands,the transmission of design atmosphere and brand tonality under the background that the communication habits of social media information are intensifying.A large number of typical logo colors in the fashion industry were investigated,and the application links and design principles of logo colors in different circles in the fashion industry were analyzed.The design principle,dimension consideration and function of logo color in fashion industry design were summarized.This paper can provide reference for the systematic design and aesthetic research of logo color in the design innovation of the fashion industry in the post-epidemic era.
关键词
标识色彩/时尚产业/设计运用/创新/圈层Key words
Logo color/Fashion industry/Design application/Innovation/Circle引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据