江南文化视域下文创产品情感化设计研究
RESEARCH ON EMOTIONAL DESIGN OF CREATIVE PRODUCTS FROM THE PERSPECTIVE OF JIANGNAN CULTURE
陈洁 1林竟路1
作者信息
摘要
随着国家大力发展文创产品的号召,文创市场规模逐渐扩大.文章以江南文化视域为切入点,对江南文化特征及该地域文创产品现状进行分析,考量文创产品情感化的可行性,并尝试将江南地域文创设计原则和情感化三层次理论相结合,多方位分析应用案例,从而归纳总结出江南文化视域下的文创产品情感化设计策略,为优秀地域文化的传承和文创产业发展提供路径参考,以推动设计更好为地域文化创新发展服务.
Abstract
With the country's call to vigorously develop cultural and creative products,the scale of cultural and creative market is gradually expanding.This paper takes Jiangnan cultural perspective as the entry point,analyzes the cultural characteristics of Jiangnan and the current situation of cultural and creative products in this region,considers the feasibility of emotionalization of cultural and creative products,tries to combine the principles of cultural and creative design in Jiangnan region with the emotionalization three-level theory,analyzes application cases in multiple directions,and summarizes the emotionalization design strategy of cultural and creative products in the Jiangnan cultural perspective.It provides a path reference for the inheritance of excellent regional culture and the development of cultural and creative industries,so as to promote the design to better serve the innovation and development of regional culture.
关键词
江南文化/文创产品/情感化设计/设计创新/设计策略Key words
Jiangnan culture/Cultural and creative products/Emotional design/Design innovation/Design strategy引用本文复制引用
基金项目
浙江省大学生科技创新活动计划(新苗人才计划)(2023)(2023R406070)
浙江省丝绸与时尚文化研究中心基地项目()
出版年
2024
国家科技期刊平台
NSTL
万方数据