RESEARCH ON THE EFFECT OF GAMIFICATION EXPERIENCE DESIGN ON THE USER GROWTH OF INTERNET BRANDS
Explore the application of gamification experience design in different scenarios of Internet brands and discuss the impact on user growth.Analyze the influence of gamification experience design on user behavior and user growth in communication,function and embedding scenarios of Internet brands.A gamification experience design scheme for Internet brands is proposed by combining growth indicators and gamification experience design path,including four steps:establishment of design objectives,setting of gamified mechanism,design of gamified elements and evaluation of experience results.It is expected to strengthen the relationship between brands and users,and create more value of user traffic for enterprises.
国家科技期刊平台
NSTL
万方数据
