RESEARCH ON THE DESIGN STRATEGY OF CULTURAL AND CREATIVE PRODUCTS BASED ON PU OPERA ELEMENTS
Research on the application of Pu opera elements in cultural and creative products.Through the combing of Pu opera culture,the artistic characteristics of Pu opera are explored from multiple angles such as character trades,character faces,costumes,and stunt performances,and the design elements suitable for Pu opera cultural and creative products are extracted.Combined with the cultural and creative design strategy of Pu Opera,the dynamic opera performance is expressed in a static visual design language,and the image of the ugly character in Pu Opera is integrated into the design of the brand's cultural and creative products.Improve the recognition and sense of identity of Pu opera cultural and creative work,enhance the efficiency of traditional local opera in disseminating cultural characteristics,increase the public's participation in traditional local opera,and provide ideas for the design of cultural and creative products of traditional opera.
Pu operaChinese opera culture and creativityElement extractionCultural and creative productsCultural creativity
国家科技期刊平台
NSTL
万方数据
