RESEARCH ON THE DESIGN STRATEGY OF UNIVERSITY ANNIVERSARY IMAGE LANDSCAPE BASED ON CULTURAL REPRODUCTION
Explores how to build a landscape design strategy conducive to cultural renewal of the university celebration image.Reflecting on the current situation of university anniversary design,based on the theory of cultural reproduction,this paper summarizes the composition of university cultural capital and the excavation of the corresponding cultural material base,and puts forward the design framework of"analysis level-refining level-practice level"three-level university cultural innovation and reconstruction in line with the context of the times.Generate the design strategy of the image landscape of the school anniversary based on the path of"Cultural capital refining-cultural visual translation-image landscape building".In view of the 110th anniversary of Tsinghua University,the innovative purpose of"reproduction"of university culture is realized through the establishment of a campus celebration image landscape design system coupled by vision,space and cultural creativity,which provides a path reference for the contemporary shaping of university image.
Cultural reproductionCultural capitalTsinghua UniversityUniversity imageUniversity anniversary designImage landscape
国家科技期刊平台
NSTL
万方数据
