Aiming to further improve the quality of creative product design for Jingning She ethnic culture,the Carnot model is used for tourist demand analysis.Through methods such as design element analysis,questionnaire survey,data induction,and calculation of better word coefficients,analyze the cultural attribute needs of tourists and the functional needs of cultural and creative products.Determine the importance level of tourist cultural attribute requirements and cultural and creative product functional requirements,and rank them.Deeply explore the purchasing and usage needs of consumers for Jingning She ethnic cultural and creative products,in order to optimize and upgrade the products.
关键词
景宁畲族/民族文化/文创产品/卡诺模型/用户需求
Key words
Jingning She nationality/National culture/Cultural and creative products/Carnot model/User demand
维普
万方数据