RESEARCH ON CONSUMER EXPERIENCE COMPOSITION OF BAKING FOODS FROM THE PERSPECTIVE OF FOOD DESIGN
Taking baked goods as the object,explore the factors of food design and the dimensions of food experience from the perspective of food design.The influence and function of food design elements on consumers'eating experience were analyzed based on theoretical research related to food experience.The composition and characteristics of food experience were summarized by means of in-depth user visit,questionnaire survey and relevant case analysis,and the experience stage of the time dimension of baked food experience was analyzed.The experience stages of baked food experience time dimension were divided,and the latitude levels of experience design were determined from five aspects:sensory experience,functional experience,interactive experience,emotional experience and cognitive experience.Provides reference for food design strategy to promote consumers'eating experience.
万方数据
维普
