RESEARCH ON THE COGNITIVE DIFFERENCES OF PRODUCT MODELING IMAGES AMONG CONSUMERS WITH DIFFERENT PERSONALITY TRAITS
Obtain the perceptual cognition and differences of product modeling images of consumers with different personality traits.Based on the"Big Five"personality theory in personality traits,and taking small household pet feeders as an example,the semantic difference method and questionnaire method are used to obtain consumers'cognitive information of modeling imagery,and the cognitive differences of various groups are analyzed.The study found that in the dimensions of the four modeling images of"ordinary and novelty","practical and fancy","simple and complex","harmonious and singular",the cognition of extraverted,neurotic and open consumer groups is different from that of other groups.They show different differences,which are related to consumers'cognitive experience and the connotation of modeling images.The analysis results provide support for product modeling image construction and design innovation.
万方数据
维普
