RESEARCH ON CONCEPTUAL DESIGN OF CULTURAL PRODUCTS UNDER CROSS-MODAL GENERATION TECHNOLOGY
Cultural products are an important carrier of traditional culture,but the current cultural product market is seriously homogeneous,with low design and research efficiency and high labor costs.Realizing the rapid generation and iteration of digital prototypes of cultural products through cross-modal generation technology is an effective way to realize the digital innovation of cultural products.This article explores the way to combine cross-modal generation technology with it by studying the current conceptual design methods of cultural products.According to the characteristics of cultural products and the characteristics of cross-modal generation technology,combined with the level knowledge of cultural imagery,a large number of cross-modal design tasks that need to be handled by humans in the design process are processed and transmitted through cross-modal technology to quickly generate innovative concept solutions,and study the design process.Taking the"humidifier based on Haiyan Heqing culture"as an example to carry out effective design practice,the preliminary conceptual design scheme of related cultural products was obtained.Cross-modal generation technology can promote the rapid iteration of the concept design stage of cultural products,and provide strong support for the innovation and development of cultural products.
Cultural productConceptual designCross-modalityMultimodalityDigital technology
万方数据
维普
