RESEARCH ON MODERN TRANSLATION PRODUCT DESIGN OF TRADITIONAL FESTIVAL CULTURAL SYMBOLS
Based on the profound cultural connotation of traditional festival culture,this paper explores the design methods of modern translation products of Chinese traditional festival cultural symbols.Starting from the relationship between traditional festival culture and semiotics,by analyzing the problems existing in the modern translation of traditional festival culture,selecting the appropriate carrier as the design medium,combing and screening the representative festival symbols in combination with the theory of cultural hierarchy and user research,and interpreting them through the relevant methods of semiotics,and translating the traditional festival culture into modern products based on the theory of emotional hierarchy.Summarize the modern translation design model of Chinese traditional festival cultural symbols.It is helpful to integrate traditional festival culture into modern life in a way of"moistening things silently",and has dual significance for the inheritance and continuation of Chinese traditional festival culture in the contemporary era and the innovation and development of modern products.
Traditional festivalsSemioticsCultural translationModern lifeProduct innovation design
万方数据
维普
