THE INTERFACE DESIGN OF JIAXING WATER BUS APP UNDER THE BACKGROUND OF SMART TRAVEL
Reduce the reservation operation burden of water bus App for people,explore effective ways of spreading Jiaxing water-town culture in digital field.Sort out the current situation of water bus service in Jiaxing under the background of smart travel.Problems of its App interface are summarized,such as no smooth App interface flow,difficult to identify information,few cultural elements and difficult operation of special people.The design strategy of water bus App interface was proposed form the perspective behavioral logic theory.The design strategy of water bus App interface was proposed from four aspects:streamlining the interactive process,clarifying the visual level,highlighting immersive experience and integrating localized elements.The design optimizes the process of reservation,expands the idea of spreading regional culture in water travel,and provides reference for other travel design.
Water bus AppDigitizationInteractive interfaceJiaxingGreen travel
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