AR SCRIPT TOUR RURAL CULTURAL TOURISM EXPERIENCE DESIGN BASED ON"PEOPLE,THINGS,AND FIELDS"—TAKING YUHANG PAPER UMBRELLA AR SCRIPT TOUR AS AN EXAMPLE
From the construction of the relationship between"people,objects,and fields",this article deconstructs,reconstructs,and creates the elements of people,objects,and fields involved in rural AR script tourism.Taking the experience design of Yuhang Paper Umbrella Intangible Cultural Heritage AR script tourism as an example,it explores the digital sustainable design path of rural cultural tourism for Generation Z.By combining the immersive interactive experience of virtual and real integration brought by augmented reality technology with the creative content of rural characteristic cultural scripts,AR script game design enhances the rural cultural and tourism experience.The diverse and innovative gamified experience brought by the superposition of AR virtual and real scenes can activate the curiosity and deep experience interaction of young people towards rural culture,assist in the dissemination and inheritance of rural intangible cultural heritage,and promote the sustainable development of rural traditional culture.
Rural culture and tourismZ GenerationAR script tourExperience designIntangible cultural heritage communication
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