STUDY OF NEW ENERGY VEHICCLE SIDE SHAPE BASED ON KASEI ENGINEERING THEROY
Guided by the theory of Kansei engineering,it provides scientific reference for the design of the side shape of new energy vehicles.First,based on the Kansei engineering experiment sample screenings are completed based on relevant material in the field of vehicles design research.Then,the side modeling elements of new energy vehicles are extracted and classified.Finally,the semantic differential method was used to quantify the new energy vehicle side styling questionnaire data and to analyze the correlation between different styling elements and perceptual imagery.This paper establishes a multiple linear regression equation for the effect of car side styling elements on perceptual imagery,and clarifies the effect of different classes of styling elements on the perceptual imagery of car side styling,proposes perceptual modeling design methods for new energy vehicles.Different side modeling elements of new energy vehicles can produce different perceptual images,and have different degrees of influence on perceptual images.The application of Kansei engineering in automobile styling design can help automobile enterprises accurately target users'emotional needs and improve market competitiveness.
Kansei EngineeringModeling designNew energy vehiclesRegression analysisPerceptual image
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