新能源汽车民族元素造型设计研究
RESEARCH ON THE STYLING DESIGN OF ETHNIC ELEMENTS OF NEW ENERGY VEHICLES
刘庆彬 1夏楚尧 1杜鹤民2
作者信息
- 1. 比亚迪汽车工业有限公司
- 2. 深圳技术大学创意设计学院
- 折叠
摘要
以民族元素为视角,探究我国新能源汽车造型设计路径与方法.首先论述了我国新能源汽车造型设计研究现状.其次思考了汽车造型与民族元素融合的优势.而后提出相应的设计要求,包括理念要求、应用要求以及含义要求.最终以比亚迪汽车为例,展开设计实践.新能源汽车民族元素造型设计表现出我国汽车工业的逐步成熟,既是一种文化转译,更是一种文化继承,是中国汽车拒绝亦步亦趋,凸显民族风采的必由之路.
Abstract
To explore the path and method of new energy vehicle styling design in China from the perspective of national elements.Firstly,the current situation of China's new energy vehicle styling design research is discussed.Secondly,the advantages of integrating automobile styling with national elements are considered.And then the corresponding design requirements are proposed,including conceptual requirements,application requirements and connotation requirements.Finally,BYD automobile is taken as an example to start the design practice.The design of national elements of new energy vehicles shows the gradual maturity of China's automobile industry,which is not only a cultural translation but also a cultural inheritance,and is a necessary way for Chinese automobiles to refuse to follow the same trend and highlight the national style.
关键词
新能源汽车/造型设计/民族元素/设计思路/设计实践/比亚迪Key words
New energy vehicles/Styling design/Ethnic elements/Design ideas/Design practice/BYD引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据