RESEARCH ON THE STYLING DESIGN OF ETHNIC ELEMENTS OF NEW ENERGY VEHICLES
To explore the path and method of new energy vehicle styling design in China from the perspective of national elements.Firstly,the current situation of China's new energy vehicle styling design research is discussed.Secondly,the advantages of integrating automobile styling with national elements are considered.And then the corresponding design requirements are proposed,including conceptual requirements,application requirements and connotation requirements.Finally,BYD automobile is taken as an example to start the design practice.The design of national elements of new energy vehicles shows the gradual maturity of China's automobile industry,which is not only a cultural translation but also a cultural inheritance,and is a necessary way for Chinese automobiles to refuse to follow the same trend and highlight the national style.
New energy vehiclesStyling designEthnic elementsDesign ideasDesign practiceBYD