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新能源汽车民族元素造型设计研究

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以民族元素为视角,探究我国新能源汽车造型设计路径与方法.首先论述了我国新能源汽车造型设计研究现状.其次思考了汽车造型与民族元素融合的优势.而后提出相应的设计要求,包括理念要求、应用要求以及含义要求.最终以比亚迪汽车为例,展开设计实践.新能源汽车民族元素造型设计表现出我国汽车工业的逐步成熟,既是一种文化转译,更是一种文化继承,是中国汽车拒绝亦步亦趋,凸显民族风采的必由之路.
RESEARCH ON THE STYLING DESIGN OF ETHNIC ELEMENTS OF NEW ENERGY VEHICLES
To explore the path and method of new energy vehicle styling design in China from the perspective of national elements.Firstly,the current situation of China's new energy vehicle styling design research is discussed.Secondly,the advantages of integrating automobile styling with national elements are considered.And then the corresponding design requirements are proposed,including conceptual requirements,application requirements and connotation requirements.Finally,BYD automobile is taken as an example to start the design practice.The design of national elements of new energy vehicles shows the gradual maturity of China's automobile industry,which is not only a cultural translation but also a cultural inheritance,and is a necessary way for Chinese automobiles to refuse to follow the same trend and highlight the national style.

New energy vehiclesStyling designEthnic elementsDesign ideasDesign practiceBYD

刘庆彬、夏楚尧、杜鹤民

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比亚迪汽车工业有限公司

深圳技术大学创意设计学院

新能源汽车 造型设计 民族元素 设计思路 设计实践 比亚迪

2024

设计
中国工业设计协会

设计

影响因子:0.519
ISSN:1003-0069
年,卷(期):2024.37(10)
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