基于服务设计的云锦文创APP设计研究
RESEARCH ON NANJING BROCADE CULTURALAND CREATIVE APP DESIGN BASED ON SERVICE DESIGN
丁秀 1杨东润1
作者信息
摘要
本文运用服务设计理论为指导,对云锦文化进行提取,结合用户在博物馆游览前后的心理活动和行为作为依据;通过深入分析潜在用户,绘制了用户旅程图、服务蓝图、用户需求分析表;构建合理信息架构,设计云锦文创App.该云锦文创App将传统与现代化相结合,为非遗文化的现代化传承与创新提供新思路.
Abstract
Under the guidance of service design theory,this paper extracts Nanjing Brocade culture,which is based on the psychological activities and behaviors of users before and after visiting the museum.Through in-depth analysis of potential users,the user journey map,service blueprint and user demand analysis table are drawn.Construct a reasonable information architecture and design Nanjing Brocade Cultural Creative App.The App combines traditional culture with modern methods to provide new ideas for the modern inheritance and innovation of intangible culture.
关键词
服务设计/南京云锦/非遗文化/文创App/数字化保护Key words
Service design/Nanjing Brocade/Intangible cultural heritage/Cultural creative App/Digital protection引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据