RESEARCH ON IP IMAGE DESIGN OF WENRUI RIVER CULTURAL TOURISM
Under the background of cultural and tourism integration,the improvement of cultural soft power is becoming more and more important.The creation of regional cultural IP is an important means to revitalize traditional culture.This paper locates the design requirements of the IP image construction of Wenrui River,sorts out the characteristic cultural elements in the river basin,selects the white elephant tower statue as the main visual element,analyzes,extracts and reconstructs the relevant elements,and designs the characteristic cultural tourism IP image with regional representatives.It is expected to bring new enlightenment to the IP image design of Wenrui River and drive the goal of Wenzhou's cultural tourism industry development.
国家科技期刊平台
NSTL
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