RESEARCH ON GAMIFICATION DESIGN FEATURES OF THE INTERNET PUBLIC WELFARE
It aims to analyse the gamification design and the composition of gamification dynamics elements in current Internet public welfare cases,and to summarise the features of gamification design in order to guide design practice.Based on the DMC Gamification Design Model,it analyses the composition and design application of gamification elements through the case study method.Four gamification design features of Internet public welfare are summarized,including"Applying the synergy of game dynamics","Enhancing the narrative of public welfare stories","Increasing user stickiness through social attributes"and"Continuing the continuity of charity engagement",which provide reference and basis for future research and practice.
Internet public welfareGamificationDesign featureDMC modeDynamics element
国家科技期刊平台
NSTL
万方数据
