RESEARCH ON THE DESIGN STRATEGY OF GAMIFICATION SPORTS APP BASED ON PERSUASION THEORY
To explore the design strategy of gamification sports App based on the mechanism of persuasion theory.Through the case analysis of the two APPs of Vitality Street and Daily Rope Skipping,according to the three elements of persuasion theory,this paper analyzes its persuasion design in promoting user movement.Persuasion is divided into"persuasion"that affects cognition and"introduction"that affects behavior,and the common persuasion strategies of this kind of App are extracted.The design strategies of the two APPs are consistent with the persuasion theory,which provides reference for the use of this kind of sports App to develop sports habits.
国家科技期刊平台
NSTL
万方数据
