RESEARCH ON THE DESIGN OF VERTICAL SECOND-HAND TRADING PLATFORM BASED ON THE SERVICE-DOMINANT:A CASE STUDY OF"DUOZHUAYU"
Exploring the design methods to improve the service experience of vertical second-hand trading platform.A case study is conducted to analyze the Duozhuayu platform by applying the service dominant logic theory.Studying the new experiences that the platform provides to participants with the help of service model innovation.Summarize four service design strategies for vertical second-hand trading platforms.It provides a reference for design strategies for vertical second-hand trading platforms and promotes the sustainable development of the second-hand trading industry.