EXPLORATION OF THE APPLICATION OF THE CONCEPT OF"VIRTUAL AND REAL COEXISTENCE"IN GRAPHIC DESIGN:TAKING JIN DAIQIANG'S WORKS AS AN EXAMPLE
The development of Chinese graphic design cannot blindly follow Western trends.Designers urgently need to deeply study and study traditional Chinese culture,draw core ideas and connotations from it,and design works with Chinese spirit and charm.Analyze the concept of"virtual and real complementation"in Jin Daiqiang's graphic design works,and explore the specific application of his ideas from three aspects:calligraphy and painting form,white space treatment,and ink color.In the context of economic globalization,designers need to design works with regional and ethnic styles in order to better establish themselves in the world.The study of Kan Tai keung's graphic design thought has an important reference significance for the development of contemporary graphic design in China,and provides inspiration and reference for the thought and design direction of Chinese graphic designer.
Graphic designKan DaiqiangThe idea of"the coexistence of reality and emptiness"Leave blankInk and washArtistic conception