IP IMAGE DESIGN AND DEVELOPMENT OF CHINESE SPACE CULTURE ELEMENTS
China's space culture is profound,but in the digital information age,the space culture lacks an innovative IP image.This paper sorts out the space culture,analyzes the iconic cultural elements such as China's space material culture,system culture and spiritual culture,and analyzes and summarizes the principles of contemporary IP image design and the communication path.While inheriting the characteristics of aerospace cultural elements and analyzing the needs of The Times,we should try to develop cultural IP with aerospace culture as the design element.It aims to show China's space culture through the media of IP image,and to strive to tell Chinese stories well,and to enhance cultural confidence.
China aerospaceAerospace cultureCultural IPDerivativesCultural confidence
国家科技期刊平台
NSTL
万方数据
