IP IMAGE DESIGN FOR UNIVERSITIES BASED ON SYMBOLIC TRANSFORMATION
To explore the general procedures and methods of IP image design in colleges and universities.Methods Firstly,to sort out the development and definition of the concept of IP image design;then to analyse and research the excellent cases of IP image design in colleges and universities at home and abroad,and then to explore the feasibility of combining the cultural symbols of colleges and universities with IP image design;then to sort out the 3 elements of the symbol transformation,i.e.,the image symbols,identifiers,and symbolic symbols,and then to analyse the characteristics of the symbol transformation to identify the method and process of the IP image design of colleges and universities.Results Taking Geely College as a design practice project,Geely College's cultural symbols are sorted out,its image symbols,identifiers,and symbols are extracted,and an IP image of Geely College is designed through the application of the symbol transformation method and process in IP image design,and the feasibility of symbol transformation in IP image design of colleges and universities is verified.Based on the symbol transformation method,the combination of college cultural symbols and IP image design effectively enhances the recognition and identity of college culture,meets the cultural interaction and social needs of students and teachers,and expands the social service capability and influence of colleges at the same time.
IP image designUniversity IP image designSymbol transformationCultural symbolsCultural and creative products
国家科技期刊平台
NSTL
万方数据
