RESEARCH ON IP IMAGE DESIGN BASED ON THE CULTURAL AUTHENTICITY OF HUA COUNTY WOOD-BLOCK NEW YEAR PICTURES
As a traditional Chinese folk art,the Hua County wood-block New Year picture is a practical tool created spontaneously by the people without professional technical training and systematic education,which reflects the simple core thoughts and cultural beliefs of the people.This paper focuses on the inheritance and development of Hua County wood-block New Year pictures in the modern social context,analyzes the cultural heritage of Hua County wood-block New Year pictures with the help of the concept of"authenticity",sorts out the spiritual value of Hua County New Year pictures as"things"that are different from other New Year pictures,and builds IP images around its cultural symbols to realize the creation and transformation of traditional folk art concepts and modern designs.
Hua County woodblock New Year PicturesCultural connotationAuthenticityIP imageDesign practice
国家科技期刊平台
NSTL
万方数据
