RESEARCH ON DYNAMIC GRAPHIC DESIGN METHOD FOR ONLINE ADVERTISING GUIDED BY COGNITIVE NARRATIVE
Summarize the Dynamic Graphic Design Method for Online Advertising Guided by Cognitive Narrative.Guided by the theory of cognitive narratology,this paper analyzes which aspects of dynamic graphic design in online advertising reflect the content of cognitive narratology,and explores the strategies and methods followed in dynamic graphic design of online advertising from three perspectives:viewpoint construction,narrative structure,and visual rhetoric.Obtain dynamic graphic design methods and strategies for online advertising.Cognitive narrative oriented dynamic graphics in online advertising can attract users'attention and convey product characteristics or brand image in a more memorable way,providing reference for the design of dynamic graphics in online advertising.
国家科技期刊平台
NSTL
万方数据
