RESEARCH ON USABILITY DESIGN OF B-END INTERFACE FOR FARMER ORIENTED PURE AGRICULTURAL PRODUCT E-COMMERCE PLATFORM
Carry out usability research on the B-end interface of pure agricultural products e-commerce platform for farmers and propose design strategies.Using the KANO model questionnaire for farmers,determine the main functions of the B end of the pure agricultural product e-commerce platform.Use user testing,voice thinking,observation,and satisfaction questionnaires to verify the usability of Huinongwang and Yimutian,sort out and summarize usability issues,and propose design strategies from the perspective of the five elements of user experience in interface design.Propose the user-oriented agricultural product e-commerce platform B-end interface usability design strategy.After research,it was found that there are many usability issues between Huinongwang and Yimutian,with the largest number of usability issues at the framework level.The main usability issues are lack of functionality,mixed information content,and unclear information display.Aiming at these issues,a usability design strategy for the B-end interface of the pure agricultural product e-commerce platform for farmers was proposed.
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