海报设计由静至动转变的表现方式研究
STUDY ON THE EXPRESSION OF POSTER DESIGN FROM STATIC TO DYNAMIC TRANSFORMATION
李兆宇1
作者信息
摘要
以动态海报作为研究对象,探析动态海报的表现方式与表现原则.首先从海报设计由静至动所发生的转变入手,进而探讨动静态海报转变的成因以及两者间的承接与发展,并从动态海报设计的三重表现特征进行分析,在此基础上,进一步分析动态海报设计的表现原则.认为针对动态海报的设计,设计师不仅应该继承传统静态海报的表现原则,也应该积极探索、大胆创新.
Abstract
Taking dynamic poster as the research object,this paper probes into the expression mode and principle of dynamic poster.First of all,it starts with the transformation of poster design from static to dynamic,and then discusses the causes of the transformation of dynamic and static posters and the continuation and development between them,and analyzes the triple performance characteristics of dynamic poster design.On this basis,the performance principles of dynamic poster design are further analyzed.For the design of dynamic posters,designers should not only inherit the performance principles of traditional static posters,but also actively explore and boldly innovate.
关键词
动态海报/海报设计/静态海报/数字媒体/表现Key words
Dynamic poster/Poster design/Static poster/Digital media/Expression引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据