RESEARCH ON CREATIVE DESIGN OF JIAODONG RED CULTURAL BASED ON SEMIOTICS THEORY
This paper aims to explore the modern transformation and innovative development of Jiaodong red culture,enhance the aesthetic and cultural value of cultural and creative products,and provide new ideas for the design and development of red cultural and creative products.Based on Peirce's semiotic theory,this paper introduces the concept of dynamic objects as the core of design.It makes an in-depth analysis and design translation of the material and spiritual carrier of Jiaodong red culture through the three-dimensional framework of"semantic-context-construct".The paper constructs the design framework of cultural and creative products based on semiotics theory,and carries out Jiaodong red cultural creative calendar products according to the framework.The design framework of cultural and creative products based on semiotics theory can provide new ideas and directions for the design and development of red cultural creative products,promote the integration of red culture and modern life,and enhance national cultural confidence and patriotic feelings.
Design semioticsSign tripartite theoryRed cultureJiaodong cultureCultural and creative product design
国家科技期刊平台
NSTL
万方数据
